Can you give an example about how a company's effort to have their consumers involved in the processes help its innovation?
Haier is a leading Chinese manufacturer of white goods such as freezers and stoves. While observing its customers, the firm found that they used Haier washing machines to wash the vegetables they had grown in their garden. Turning this unexpected use into a new application, the Haier development team came up with a new wash cycle designed specifically for vegetables.