The main advantages of e-commerce for customers are given below (Sharma et. al 2019). Comfort: E-commerce offers the opportunity for customers to shop anywhere and anytime (24/7) without any physical interactions. Convenience: In e-commerce, consumers can find and compare a large number of products and services. Time-Saving: E-commerce allows many customers to shop at the same time without timewasting. Accessibility: Customers can compare products and prices in different virtual stores in seconds.