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tarafından consumer behavior içerisinde

In the majority of Japan, electric toothbrushes are common and dental hygiene is important. On the other hand, in India, the expense of an electric toothbrush is considered excessive and food and clothes are prioritized. Which aspect of consumer behavi

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Culture is associated with what the members of a society regard as a necessity and what they consider as a luxury. For instance, when asked whether a cell phone or an iPod is a necessity or a luxury, the participants’ answers will vary depending on cul

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